Dezinery's Product Rating System

Sophisticated enough to fight greenwashing.

Simple enough to assess any product anytime, anywhere.

At Dezinery, we understand how overwhelming it can be to navigate sustainability claims, especially with so many misleading "eco-friendly" labels flooding the market. That's why we developed the Product Sustainability R.A.T.I.N.G. system, where each letter stands for an element of sustainability - Recycled Content, Assembly, Traceability, Impactful Design, Next Life, and Generational Use.

So you know exactly what goes into the product, how it was made, and its environmental impact throughout its lifecycle. If a product claims to be "green" but scores low in multiple categories, the facts will speak for themselves.

Best of all, it's easy to remember, so you can assess any product anytime, anywhere to make informed, eco-conscious choices. And suppliers have an accessible way to showcase their sustainability efforts and foster continuous improvement without expensive accreditation or certification programs.

It's a tool that benefits everyone. But most of all, our planet.

Dezinery's R.A.T.I.N.G. system: Recycled Content (0-49% Low, 50-84% Medium, 85-100% High), Assembly location (Australia/Overseas), Traceability of materials (Local/Imported), Impactful Design origin (Australia/Overseas - where sustainability begins), Next Life options (Yes/No for reuse/recycling/take-back), Generational Use lifespan (0-3yrs Low, 3-7yrs Medium, 7+yrs High). Includes supplier verification date. Simple, memorable. Focuses on verifiable product-level sustainability claims, not vague broad ESG.

Every time you use R.A.T.I.N.G. - on Dezinery or elsewhere - you're demanding transparency and driving change. Here's why you can trust it and how it helps:

✅Fights greenwashing – Six criteria give a quick, complete evaluation
✅Empowering and memorable – Helps you assess sustainability, easy to remember and use anywhere
✅Built for the long term – Designed to shift how people think about consumption, not just sell products
✅Transparent and non-judgemental – Highlights trade-offs for you, opportunities for suppliers and micro-manufacturers without expensive accreditation
✅Supplier-verified – Data is provided and confirmed by suppliers
✅Dezinery-controlled – Suppliers cannot change data themselves; all updates go through us, with a date stamp showing when information was last verified

 

Questions? Contact us

© 2026 Dezinery Pty Ltd. R.A.T.I.N.G. is a proprietary framework developed by Dezinery.