Sustainability
At Dezinery, sustainability isn’t a badge or a buzzword - it’s a set of practical choices about materials, durability and transparency.
We design and source everyday homewares that are made to last, explain what they’re made from, and avoid vague or exaggerated claims. Our focus is simple: reduce reliance on virgin plastic by using recycled materials where they genuinely make sense, and be honest about the trade-offs.
Our Approach: Practical, Not Perfect
We don’t believe in pretending there’s a perfect material or a single solution to plastic waste. Sustainability is about progress, not purity.
That’s why our approach centres on:
- Using recycled plastics to reduce demand for virgin plastic
- Prioritising durability and long product life
- Being clear about what materials are used and why
- Avoiding greenwashing and unrealistic promises
We choose materials based on how products are actually used - because a long-lasting product that replaces disposable alternatives usually has a lower environmental impact than something that sounds good but doesn’t last.
Why Recycled Plastic?
Plastic already exists in enormous quantities. Recycled plastic allows that material to be used again instead of becoming waste.
When used thoughtfully, recycled plastic can:
- Reduce reliance on fossil fuels used to make virgin plastic
- Lower overall carbon emissions compared to new plastic production
- Divert waste from landfill and the environment
- Support local and global recycling systems
Recycled plastic isn’t suitable for every application, but for many homewares it offers a durable, practical alternative to virgin materials.
The Materials We Use
We use different types of recycled plastics depending on the product’s purpose. Common materials include:
- Recycled PET (rPET) - Often sourced from post-consumer plastic such as drink bottles. Lightweight, durable and widely recyclable.
- Recycled HDPE - Typically sourced from containers like milk bottles. Strong, impact-resistant and well suited to everyday household items.
- Mixed Recycled Plastics - Used for robust products where strength and longevity matter most, helping divert harder-to-recycle plastics from landfill.
Where relevant, we clearly state recycled content percentages and material details on product pages.
Durability Comes First
A product that breaks quickly - even if it’s made from recycled material - doesn’t reduce waste.
That’s why we prioritise:
- Products designed for repeated, long-term use
- Materials chosen for strength and performance
- Replacing single-use or short-life alternatives
Longevity is one of the most overlooked aspects of sustainability, and one of the most important.
Dezinery's Product R.A.T.I.N.G. system
Transparency Over Greenwashing
Sustainability claims can be confusing, and sometimes misleading. Terms like eco, green or biodegradable are often used without clear explanation.
At Dezinery, we aim to:
- Explain materials in plain language
- Share realistic benefits, not exaggerated promises
- Avoid claiming perfection or zero impact
- Help customers understand what they’re buying
If a product contains recycled material, we say how much. If there are limitations, we acknowledge them.
Dezinery's Product R.A.T.I.N.G. system
Packaging & Waste Reduction
Where possible, we work to minimise unnecessary packaging and use recyclable or reduced packaging formats. Like many businesses, this is an ongoing process - and one we continue to improve as better options become available.
We encourage customers to reuse products where possible and to check local recycling options at end of life.
Education Matters
We believe informed choices lead to better outcomes.
That’s why we publish educational content on topics such as:
- Recycled plastic vs virgin plastic
- How to spot greenwashing
- What recycled content really means
- The role of durability in sustainability
By sharing knowledge, we hope to make sustainable choices easier and more accessible.
Looking Ahead
Sustainability is not static. Materials, recycling systems and consumer understanding continue to evolve.
We’re committed to:
- Improving material choices where possible
- Increasing transparency as standards improve
- Supporting better recycling outcomes
- Continuing honest conversations about plastic and waste
Progress happens through informed decisions - and we’re here to be part of that progress.
