Will and Wind

About Beach gear that works better, feels better and makes a better impactWill

Beach gear that works better, feels better and makes a better impact

Will and Wind is an Australian-owned brand, creating premium lifestyle products with purpose. Every piece in our range - from travel towels and gym towels to hooded towels, tea towels and car seat covers - is designed to be practical, stylish and long-lasting.

At the heart of our collection is sustainability. Each towel is made from recycled plastic bottles (rPET), turning waste into something useful and helping to protect the natural places we love most.

Inspired by Australia’s coastlines, marine life and wild landscapes, our products are made for people who live for the outdoors and care about making better choices. Lightweight, quick-drying, sand-free and super soft, they’re perfect for everyday life and every adventure.

With Will and Wind, you don’t have to choose between quality, style and sustainability - you can have it all.

Founders Anna Delaney grew up in Queensland, spending her life by the beach

Anna Delaney grew up in Queensland, spending her life by the beach and on the water. Moreton Island became her second home, where she explored the Bay Islands, snorkelled and dived the wrecks and developed a deep love for the Pacific Ocean and its marine world. Every spare moment was spent on the rivers, canals, Bay and Pacific Ocean of South East Queensland. These experience shaped both her love of the natural environment and instilled in her a commitment to protecting it.

Professionally, Anna brings 20 years of marketing experience, with a particular passion for the travel and tourism industry. She has worked on a wide range of products and campaigns across Australia, New Zealand, Asia and the Pacific’s, giving her a strong understanding of how to inspire people and connect them with experiences that matter.

As Owner and Director, Anna combines her lifelong connection to the ocean with her industry expertise, bringing a unique perspective and sustainably focused vision to everything she does.

Accreditation
and Awards
Our rPET fabric is certified by GRS

Our rPET fabric is certified by GRS

Location Brisbane, Queensland
Brisbane, Queensland
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